Product-Specific QR Codes
Create QR codes that link to specific menu items.
Last updated: 8 February 2025
Product-Specific QR Codes
Product-specific QR codes allow you to link directly to individual menu items. This feature is currently available as a beta feature for select accounts. If you're interested in early access, contact us.
What Are Product-Specific QR Codes?
Instead of linking to your entire menu, product QR codes direct customers straight to:
- A specific dish or product
- Item details and allergen information
- Dietary labels and ingredients
- Product images (if enabled)
Use Cases
Retail Businesses
- Shelf labeling: Place QR codes on product displays linking to item details
- Packaging: Include QR codes on product packaging
- Price displays: Link price signs to allergen information
- In-store promotions: Highlight specific products with dedicated codes
Hospitality (Restaurants, Cafés, Bars)
- Table displays: Place codes on table tents highlighting signature dishes
- Menu boards: Link specials to detailed allergen information
- Staff training: QR codes for internal product knowledge
- Cross-selling: Promote related items or upsell opportunities
- Catering menus: Send clients product-specific links for events
Generating Product QR Codes
From the Menu Item
- Navigate to a specific menu item
- Look for the QR Code section or icon
- Click "Generate Product QR Code" or similar option
- The QR code will display on screen
Customisation Options
You can typically:
- Download the code as PNG image
- Print directly from your browser
- Resize the image for different applications
Using Product QR Codes
Printing and Displaying
- Shelf labels: Print at 2cm × 2cm minimum
- Table tents: 3cm × 3cm or larger
- Packaging: 1.5cm × 1.5cm works for small products
- Laminate or protect: Extends lifespan in wet environments
Best Practices
- Test before printing: Always scan to verify correct item
- Size appropriately: At least 2cm × 2cm for easy scanning
- Good lighting: Ensure QR codes are well-lit
- Placement: Position where customers naturally look
- Refresh rate: Check for updated allergen info before reprinting
What Happens When Scanned
When a customer scans a product-specific QR code:
- Browser opens with the product page
- Item details display including:
- Item name and description
- Allergen information (all 14 major allergens)
- Dietary labels
- "May Contain" warnings
- Product image (if enabled)
- Mobile-friendly layout optimised for phones
- Easy filtering to find allergen-free alternatives
Managing Product QR Codes
Updating Items
If you edit an item:
- QR code automatically updates with new information
- No need to reprint (unless item details changed significantly)
- Existing printed codes continue to work
Deactivating Codes
If you delete or archive an item:
- The product QR code will show a "not found" message
- Generate new codes for replacement items
- Remove old printed codes from displays
Tips for Managing Multiple QR Codes
For businesses with many products:
- File organisation: Label downloaded files with item numbers/names
- Tracking spreadsheet: Keep records of which codes are printed/displayed
Difference: Location vs Product QR Codes
| Feature | Location QR Code | Product QR Code |
|---|---|---|
| Links to | Entire menu | Single item |
| Shows | All menus & items | One item details |
| Use case | General menu access | Specific product promotion |
| Placement | Counter, window, receipts | Shelf labels, packaging |
| Availability | All users | Beta (select accounts) |
Troubleshooting
QR Code Won't Generate
- Verify the menu item is saved and active
- Check the item has a name
- Try refreshing the page
Scanned Code Shows Wrong Item
- Verify you're scanning the correct code
- Check the item hasn't been moved or renamed
- Clear browser cache and try again
Code Not Scanning
- Ensure code is printed at minimum 2cm × 2cm
- Test with multiple phones/QR scanner apps
- Check lighting and image clarity
- Avoid glare or reflections
Coming Soon
We're working on exciting new features for product QR codes:
- Scan analytics: Track which products are most scanned, when, and from where
- Multi-language support: Direct customers to their preferred language automatically
Stay tuned for updates, or get in touch to share your feedback.